Abstract: In order to analyze the impact of manufacturers fairness concern behavior on the equilibrium strategy and utilities of decision makers, a closed-loop supply chain network equilibrium model considering manufacturers fairness concern is constructed. The results show that, compared with the results of the fairness neutrality, the advantageous or disadvantageous unfairness concern of the manufacturers will reduce their utilities, and the advantageous unfairness concern will increase the quantity of the production and the recovery with the increase of unfairness concern degree, which is conducive to improving the reuse of resources, while the profits of themselves and retailers will decrease; the disadvantageous unfairness concern will decrease the quantity of the production and the recovery with the increase of unfairness concern degree, which is not benefit to the reusing of the resources, while it will increase the profits of themselves and retailers. The results will guide manufacturers to select appropriate fairness concern strategies and improve their competitiveness and the resource utilization.

Key words: closed-loop supply chain network, fairness concern, equilibrium strategy