%A CHEN Liang, HU Jin-song %T Influence of risk aversion on different types of dual-channel supply chain decision %0 Journal Article %D 2018 %J JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) %R 10.6040/j.issn.1671-9352.0.2017.584 %P 30-40 %V 53 %N 5 %U {http://lxbwk.njournal.sdu.edu.cn/CN/abstract/article_2946.shtml} %8 2018-05-20 %X The pricing of three risk-averse dual-channel supply chains was studied. The impact of risk aversion coefficient and traditional channel sales cost on each decision variable was discussed, and the pricing strategies between different types of dual channels was compared. The results show that the risk aversion coefficient of manufacturers and retailers and sales cost of traditional channels have different effects on the optimal decision variables and market demand. Manufacturers should give priority to the vertically integrated dual-channel structure.