JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2015, Vol. 50 ›› Issue (03): 28-31.doi: 10.6040/j.issn.1671-9352.3.2014.186

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Consumer repurchases intention mining analysis based on online review

CUI Xue-lian, HONG Yue, ZHAO Narisa   

  1. Institute of Systems Engineering, Dalian University of Technology, Dalian 116024, Liaoning, China
  • Received:2014-08-28 Revised:2015-01-16 Online:2015-03-20 Published:2015-03-13

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Abstract: According to the online consumer repurchase behavior model and the theory of planned behavior, the consumer repurchase behavior intention model was built from both the consumer emotions and website external promotion factor. And through the online review extraction and semantic analysis of the emotional words the consumer satisfaction and trust were computed. Then the repurchases intention of consumers was also gotten based on the fuzzy inference theory. Finally, according to the repurchase intention of consumers for different products and the number of online product collections, the products were classified and effective marketing advices for businesses was given.

Key words: online review, fuzzy inference, consumer behavior, affective computing

CLC Number: 

  • TP391
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[1] QI Fang-li, CUI Xue-lian, ZHAO Narisa. Research on fuzzy reasoning of brand repurchase intention based on the online reviews [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2015, 50(07): 17-22.
[2] SONG Shuang, ZHAO Narisa, ZHANG Yang. Approximate reasoning research of customer's brand switching intention based on online reviews [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2014, 49(12): 7-11.
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