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Cellular automata based simulation of new product market diffusion

LI Wang1， SUN Yong-zheng2,3   

  1. 1. School of Computer, China University of Mining and Technology, Xuzhou 221008, Jiangsu;2. School of Science, China University of Mining and Technology, Xuzhou 221008;3. Institute of Mathematics, Fudan University, Shanghai 200433
  • Received:1900-01-01 Revised:1900-01-01 Online:2006-10-24 Published:2006-10-24
  • Contact: LI Wang

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Abstract: After the cellular automata based model of new product market diffusion was formulated,the process of new product market diffusion under different market conditions was simulated, and the effect of advisement and product quality on the new product market diffusion was also studied by use of game theory. The simulation results are consistent with characteristics of new product market diffusion in the real market. Compared with other new product market diffusion models, this model has concise structure, intuitionistic simulation and an easy analysis process.

Key words: computer simulation , market diffusion, cellular automata

CLC Number: 

  • F713.50
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