JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2015, Vol. 50 ›› Issue (09): 69-77.doi: 10.6040/j.issn.1671-9352.0.2014.290

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Multicriteria equilibrium model of a server-oriented internet with the market share

ZHOU Yan, HAN Rui-jing, DOU Jie, LIU Chao-chao, SUN Hao   

  1. Department of Management Science and Engineering, Qingdao University, Qingdao 266071, Shandong, China
  • Received:2014-06-24 Revised:2015-01-06 Online:2015-09-20 Published:2015-09-26

Abstract: A multicriteria equilibrium model of a server-oriented internet with quality competition consisting of the service providers, the network transport providers and the demand markets was designed. The service providers provide substitutable(but not quality identical) services to the demand markets by the net work transpert providers the custemers of the demand markets select the service randomly according to the price. The service providers compete with quantity and quality in a Nash manner to maximize their profits as well as their market share. The network transport providers compete with prices in a Bertrand manner. The two types of competition were unified in a Stackelberg game. The multicriteria equilibrium model of the server-oriented internet was established by variational inequality method based on the game theory bi-level programming and stochastic utility theory. Final, the algorithm were proposed and the numerical examples were solved to test the efficiency of the model and the effect of the market share.

Key words: the market share, equilibrium, multicriteria, server-oriented

CLC Number: 

  • F274
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