JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2026, Vol. 61 ›› Issue (8): 116-131.doi: 10.6040/j.issn.1671-9352.0.2024.305

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Parallel export of new energy eehicles considering consumer brand preferences research on decision-making and competition

SHAO Lingzhi, ZHU Ziqing, LI Haiqun, DING Xiaoxue   

  1. School of Management Science and Engineering, Anhui University of Technology, Ma'anshan 243002, Anhui, China
  • Published:2026-08-12

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Abstract: This study examines the impact of parallel exports of new energy vehicles on competitive supply chains in a dual-market environment where consumer willingness to pay varies. By constructing game models for three scenarios of no parallel exports, authorized distributors participating in parallel exports, and third-party speculators engaging in parallel exports, we analyze how different export patterns influence pricing decisions, profits, and social welfare for manufacturers and authorized distributors. Findings reveal that when consumer willingness-to-pay in the low-willingness market falls below a specific threshold, authorized distributors will engage in parallel exports, boosting their own profits but harming the manufacturer's profits. When the price differential between the two markets is sufficiently large, third-party speculators will choose to engage in parallel exports, causing losses to both the manufacturer and authorized distributors. Furthermore, any form of parallel export diminishes social welfare and consumer surplus.

Key words: supply chain, parallel export of new energy vehicles, brand preference, grey market

CLC Number: 

  • F274
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