一种基于信任度的电子商务社区聚类模型

doi:10.6040/j.issn.1671-9352.0.2014.130

摘要/Abstract

摘要： 信任是影响电子商务产业发展的一个重要因素。针对电子商务社区的信任问题,提出了一种基于信任度的社区聚类模型,利用网络社区主体的间接信任和直接信任计算出主体相对于其它主体的信任值,并进一步基于信任值提出社区的信任聚类算法。仿真结果表明,该聚类模型具有较高的精度和收敛性,能够较好地反映电子商务社区中主体之间的信任关系。

关键词: 电子商务社区, 聚类, 信任

Abstract: Trust is an important factor affecting the development of E-commerce industry. Aiming at the trust issues of e-commerce community, a clustering model based on trust was proposed. First, the trust value of node relative to other node in network community was computed by indirect and direct trust information between them. And then based on the trust value computed, a clustering algorithm was promoted to form E-commerce clustering community. The simulation result shows that the clustering model based on the trust of high accuracy and convergence can better reflect the trust relationship among the subject of E-commerce community.

Key words: clustering, trust, E-commerce community

中图分类号:

TP391

祝瑞. 一种基于信任度的电子商务社区聚类模型[J]. 山东大学学报（理学版）, 2015, 50(05): 18-22.

ZHU Rui. E-commerce community clustering model based on trust[J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2015, 50(05): 18-22.

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