JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2015, Vol. 50 ›› Issue (07): 17-22.doi: 10.6040/j.issn.1671-9352.3.2014.154
Previous Articles Next Articles
QI Fang-li, CUI Xue-lian, ZHAO Narisa
CLC Number:
| [1] MATTILA A S, MOUNT D J. The impact of selected customer characteristics and response time on e-complaint satisfaction and return intent[J]. International Journal of Hospitality Management, 2003, 22(2):135-145. [2] ARCH G W, LISE L F. Linking service quality, customer satisfaction, and behavioral intention[J]. Journal of Health Care Marketing, 1989, 9(4):5-17. [3] MONROE K B, KRISHNAM R. The effect of price on subjective product evaluation. perceived quality: how consumers view stores and merchandise[M]. New York: John Wiley & Sons, 1985. [4] 陈明亮.生命周期不同阶段客户重复购买意向决定因素的实证研究[J].管理世界,2002,16(11):93-107. CHEN Mingliang. An experimental research on the determinants of customer repurchase intention in different life cycle stages[J]. Management World, 2002, 16(11):93-107. [5] 德尔·I·霍金斯,罗格·J·贝斯特,肯尼思·A·科尼. 消费者行为学[M].北京:机械工业出版社,2003. Del I Hawkins, Roger J Best, Kenneth A Coney. Consumer behavior[M]. Beijing: Mechanical Industry Press, 2003. [6] GENSCH D H, AVERSA N, MOORE S P. A choice-modeling marketing information system that enabled ABB electric to expand its market share[J]. Interface, 1990, 9(1):6-25. [7] 陈小平.顾客资产份额研究[J]. 经济管理·新管理,2002(18):31-35. CHEN Xiaoping. Customer equity share research[J]. Economic Management·New Management, 2002(18):31-35. [8] MITCHELL A A, OLSON J C. Are product attribute beliefs the only mediator of advertising effects on brand attitude?[J]. Journal of Marketing Research, 1981(18):318-322. [9] LAUGT, LEESH. Consumer's trust in a brand and the link to brand loyalty[J]. Journal of Market Focused Management, 1999, 4(4):341-370. [10] MULLET G. Consumer attitudes about food production[J]. Trends in Food Science & Technology, 2006, 16:466-474. [11] SELNESF. An examination of the effect of product performance on brand reputation, satisfaction and loyalty[J]. European Journal of Marketing, 1993, 27(9):19-35. [12] 那日萨,钟佳丰,童强. 基于情感词汇的在线评论产品个性化推荐方法研究[J].郑州大学学报:理学版,2011,43(2):48-51. ZHAO Narisa, ZHOGN Jiafeng, TONG Qiang. Research on product recommendation based on sentiment words of online reviews[J]. Journal of Zhengzhou University: Natural Science Edition, 2011, 43(2):48-51. [13] 那日萨,李媛.基于在线评论的消费者模糊情感计算与推理[J].情报学报,2011,13(4):412-423. ZHAO Narisa, LI Yuan. Online-review-based fuzzy computing and inference of consumer sentiment[J]. Journal of the China Society for Scientific and Technical Information, 2011, 13(4):412-423. [14] 李弘,张骞,娄青,等. 基于顾客价值的顾客分类方法研究[J]. 大连理工大学学报:社会科学版,2005,26(2):50-53. LI Hong, ZHANG Qian, LOU Qing, et al. Research on customer classification based on customer value[J]. Journal of Dalian University of Technology: Social Sciences, 2005, 26(2):50-53. [15] 董强, 董振东, 孙茂松.语言计算与基于内容的文本处理[M]. 北京:清华大学出版社,2003:364-370. DONG Qiang, DONG Zhendong, SUN Maosong. Language computing and content-based text processing[M]. Beijing: Tsinghua University Press, 2003: 364-370. [16] TIMOTHY J R. 模糊逻辑及其工程应用[M].钱同惠,译.北京:电子工业出版社,2001. TIMOTHY J R. Fuzzy logic with engineering application[M]. QIAN Tonghui, Trans. Beijing: Electronic Industry Press, 2001. |
| [1] | SONG Shuang, ZHAO Narisa, ZHANG Yang. Approximate reasoning research of customer's brand switching intention based on online reviews [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2014, 49(12): 7-11. |
| [2] | TANG Yi-ming, LI Xiao-mei, WU Xi. FMT-universal triple Ⅰ* method for R-implication operators [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2014, 49(08): 22-27. |
| [3] | SONG Ying,ZHANG Xing-fang ,WANG Qing-ping . α-reverse triple I method in the parametric Kleene's system [J]. J4, 2007, 42(7): 45-48 . |
| [4] | LIU Ha-wen,WANG Guo-jun and ZHANG Cheng-yi . Fully implicational multiple Ⅰ algorithm and its application to multicriteria decision making [J]. J4, 2007, 42(6): 74-80 . |
|
||
