Abstract:

Information diffusion and influence modeling are hot topics in microblog research. To do research on influence quantitatively, a concept based on the message diffusion was introduced and complied with how to count it out. The proposed approach was validated on real world datasets, and the result of experiments shows that our method is both effective and stable, especially in condition of limited dataset and time span.

Key words: microblog; Sina microblog; user influence measurement; information diffusion