JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2021, Vol. 56 ›› Issue (7): 21-31.doi: 10.6040/j.issn.1671-9352.0.2020.585

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Product pricing and operating decision of manufacturers under the sharing

SONG Xiao-tong, ZHANG Gui-tao*, WANG Guang-qin   

  1. School of Business, Qingdao University, Qingdao 266071, Shandong, China
  • Published:2021-07-19

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Abstract: Based on the B2C sharing model, the manufacturer decides whether to sell or rent the product. Establish the duopoly game model, analyze the influence of different channel management strategies on manufacturers prices and profits, and get the conditions to meet the requirements of each equilibrium strategy. The results show that, except for the pure rental strategy combination, the purchase price is positively correlated with the purchase preference, while the lease price is on the contrary. The rental frequency does not affect the pricing. The manufacturers channel sales strategy is influenced by the lease times, market transfer rate and market preference. With the increase of the lease times, the equilibrium range of pure sales strategy combination is first reduced, then increased and finally reduced, and the equilibrium range of pure lease strategy combination keeps increasing.

Key words: B2C sharing, duopoly market, pricing decision, operating decision

CLC Number: 

  • F274
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