JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2025, Vol. 60 ›› Issue (6): 63-75.doi: 10.6040/j.issn.1671-9352.0.2024.203

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Blockchain service investment decision of logistics platform under two-sided market

GUI Yunmiao1, YANG Lan1, HU Hongchun2*   

  1. 1. School of Economics and Management, Anhui Polytechnic University, Wuhu 241000, Anhui, China;
    2. Staff Development Institute of China National Tobacco corporation, Zhengzhou 450008, Henan, China
  • Published:2025-06-20

Abstract: The logistics platforms invest in blockchain services, which is conducive to improve the information credibility and system operation efficiency of platforms. To study the investment strategy of blockchain service of logistics platforms in competitive environment, this paper constructs a game decision model of different investment strategy combination of blockchain service of competitive logistics platform based on Hotelling model and considering the trust gain and transaction time reduction degree of blockchain service. The study found that regardless of whether competitors invest in blockchain services, logistics platforms with more information disclosure are more willing to invest in blockchain services, and the willingness of platforms to invest in blockchain services will decrease with the increase of the degree of difference between logistics platforms and the fixed cost of investment. If the rival platform does not invest in blockchain services, the willingness of the logistics platform to invest in blockchain services is positively correlated with the trust gain and transaction time reduction of blockchain services; if rival platforms invest in blockchain services, the willingness of logistics platforms to invest in blockchain services is negatively correlated with trust gain and transaction time reduction.

Key words: blockchain service investment, bilateral market, logistics platform, Hotelling model

CLC Number: 

  • F272.3
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