JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2020, Vol. 55 ›› Issue (1): 69-76,85.doi: 10.6040/j.issn.1671-9352.0.2019.001

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Pricing strategy of vehicles and cargos matching platform in the sharing economy

Yun-miao GUI1(),Zhong WU1,Hong-chun HU2,*()   

  1. 1. School of Management Engineering, Anhui Polytechnic University, Wuhu 241000, Anhui, China
    2. Staff Development Institute of China National Tobacco Corporation, Zhengzhou 450008, Henan, China
  • Received:2019-01-02 Online:2020-01-20 Published:2020-01-10
  • Contact: Hong-chun HU E-mail:ymgui@ahpu.edu.cn;759150070@qq.com

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Abstract:

In order to improve the competitive advantage and performance of the vehicles and cargos matching platform, the article analyzes the characteristic of service providers of vehicles and cargos matching platform. By dividing it into professional and non-professional service providers, a game model of the vehicles and cargos matching platform is constructed. The result show that, if platforms' two sides are single-homing, the vehicles and cargos matching platform would charges the same fee for two kinds of suppliers, but if platforms' one side is multi-homing, the vehicles and cargos matching platform tend to charge high access price for non-specialist suppliers and lower access price for professional suppliers. Moreover, a strategy of accessing to suppliers firstly would be more beneficial to the oligopoly vehicles and cargos matching platform.

Key words: sharing economy, vehicles and cargos matching platform, Hotelling model, pricing strategy

CLC Number: 

  • F272

Fig.1

The impact of parameters on registration fee"

Fig.2

The impact of parameters on users' size"

Fig.3

The impact of parameters on cargo matching platform's profits"

Fig.4

Profit comparison of cargos matching platform"

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