JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2018, Vol. 53 ›› Issue (5): 53-60.doi: 10.6040/j.issn.1671-9352.6.2017.145

Previous Articles     Next Articles

Pricing strategy for supply chain considering horizontal competition under C2B mode

XIAO Di, JIN Wen-wen   

  1. School of Business Administration, Zhejiang Gongshang University, Hangzhou 310018, Zhejiang, China
  • Received:2017-10-26 Online:2018-05-20 Published:2018-05-25

PDF (PC)

583

Abstract: We studies a supply chain that consists of one supplier, one E-business firm under C2B mode and one traditional firm existing horizontal price competition, and analyzes the equilibrium in four different scenarios including centralized decision, decentralized decision, C2B dominant decision and traditional firm dominant decision. The influence of some important parameters, such as cross-price coefficients, customize product effort coefficients, etc., on the customize product effort of E-business firm under C2B mode, retail price and supply chain profit is discussed. It shows that with the improvement of cross-price coefficients, the E-business firm under C2B mode will enhance effort to customize product to get higher profits. Furthermore, the E-business firm under C2B mode should not compete with the traditional firm as a leader, but as a follower to use its advantage of personalized customization to gain more profits.

Key words: customer to business, horizontal competition, pricing strategy, supply chain

CLC Number: 

  • F253
[1] 曾鸣, 宋斐. C2B互联网时代的新商业模式[J]. 商业评论, 2010, 2:72-85. ZENG Ming, SONG Fei. The new business model in the C2B internet era[J]. Business Reviews, 2010, 2:72-85.
[2] 唐羽. C2B来袭:你准备好了吗?[J]. 商场现代化, 2014, 11:15-19. TANG Yu. C2B coming: are you ready?[J]. Market Modernization, 2014, 11:15-19.
[3] 吴倩, 纪淑娴. 电子商务发展的新趋势:C2B模式研究[J]. 商业时代, 2013(33):63-64. WU Qian, Ji Shuxian. The new development of electronic commerce: research on C2B mode[J]. Commercial Age, 2013(33):63-64.
[4] 张志宏, 寇纪淞, 陈富赞,等. 基于C2B智能商务模式战略分析[J]. 软科学, 2010,24(4):53-59. ZHANG Zhihong, KOU Jisong, CHEN Fuzan, et al. Strategic analysis of intelligent business model based on C2B[J]. Soft Science, 2010, 24(4):53-59.
[5] LI S X, HUANG Z, ASHLEY A. Improving buyer-seller system cooperation through inventory control[J]. International Journal of Production Economics, 1996, 43(1):37-46.
[6] HUA Zhongsheng, LI Sijie. Impacts of demand uncertainty on retailers dominance and manufacturer-retailer supply chain cooperation[J]. Omega, 2008, 36:697-714.
[7] 顾巧论, 高铁杠, 石连栓. 基于博弈论的逆向供应链定价策略分析[J]. 系统工程理论与实践, 2005, 25(3):20-25. GU Qiaolun, GAO Tiegang, SHI Lianshuan. Analysis on the pricing strategy of reverse supply chain based on game theory[J]. Systems Engineering—Theory and Practice, 2005, 25(3):20-25.
[8] 王文宾, 达庆利, 聂锐. 考虑渠道权力结构的闭环供应链定价与协调[J]. 中国管理科学, 2011, 19(5):29-36. WANG Wenbin, DA Qingli, NIE Rui. Pricing and coordination of closed-loop supply chain considering channel power structure[J]. Chinese Journal of Management Science, 2011, 19(5):29-36.
[9] 许明辉, 于刚, 张汉勤. 具备提供服务的供应链博弈分析[J]. 管理科学学报, 2006, 9(2):18-27. XU Minghui, YU Gang, ZHANG Hanqin. Game analysis of supply chain with service supply[J]. Journal of Management Sciences in China, 2006, 9(2):18-27.
[10] 何丽红, 廖茜, 刘蒙蒙,等. 两层供应链系统最优广告努力水平与直接价格折扣的博弈分析[J]. 中国管理科学, 2017, 25(2):130-138. HE Lihong, LIAO Qian, LIU Mengmeng, et al. The game analysis of optimal advertising effort level and direct price discount in two layer supply chain system[J]. Chinese Journal of Management Science, 2017, 25(2):130-138.
[11] BAKOS J Y. Reducing buyer search costs: implications for electronic marketplaces[J]. Management Science, 1997, 43(12):1676-1692.
[12] CHUN S H, KIM J C. Pricing strategies in B2C electronic commerce: analytical and empirical approaches[J]. Decision Support Systems, 2005, 40(2):375-388.
[13] 陈云, 王浣尘, 沈惠璋. 电子商务零售商与传统零售商的价格竞争研究[J]. 系统工程理论与实践, 2006, 26(1):35-41. CHEN Yun, WANG Huanchen, SHEN Huizhang. Research on the price competition between e-commerce retailers and traditional retailers[J]. Systems Engineering—Theory and Practice, 2006, 26(1):35-41.
[14] PAN X, RATCHFORD B T, SHANKAR V. Price dispersion on the internet: a review and directions for future research[J]. Journal of Interactive Marketing, 2004, 18(4):116-135.
[15] LI Y, LIN Z, XU L, et al. “Do the electronic books reinforce the dynamics of book supply chain market?”—a theoretical analysis[J]. European Journal of Operational Research, 2015, 245(2):591-601.
[16] TSAY A A, AGRAWAL N. Channel dynamics under price and service competition[J]. Manufacturing & Service Operations Management, 2000, 2(4):372-391.
[17] LU Q, LIU N. Effects of e-commerce channel entry in a two-echelon supply chain: a comparative analysis of single-and dual-channel distribution systems[J]. International Journal of Production Economics, 2015, 165:100-111.
[18] 周建亨, 徐琪. 一种两阶段供应链非对称信息甄别模型[J]. 系统管理学报, 2013, 22(3):335-340. ZHOU Jianheng, XU Qi. An asymmetric information discriminant model for two stage supply chain[J]. Journal of Systems & Management, 2013, 22(3):335-340.
[19] 徐鸿雁, 陈剑.不对称信息下对异质销售商激励及产品定价[J]. 系统工程学报, 2011, 26(2):222-228. XU Hongyan, CHEN Jian. Heterogeneous retailer incentive and product pricing under asymmetric information[J]. Journal of Systems Engineering, 2011, 26(2):222-228.
[1] ZHANG Ke-yong, LI Jiang-xin, YAO Jian-ming, LI Chun-xia. Research on supply chain decision making of equitable retailers with fair sensitivities [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2018, 53(9): 83-94.
[2] CHEN Liang, HU Jin-song. Influence of risk aversion on different types of dual-channel supply chain decision [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2018, 53(5): 30-40.
[3] LIU Jing, ZHOU Yan, ZHENG Ying-jie, WANG Chao-sheng. Optimal decision-making for green supply chain considering retailers fairness concern and risk aversion [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2018, 53(5): 12-29.
[4] DONG Zhen-ning, WANG Zhuo, ZHOU Xue-jun. Retailer financing and ordering decision-making with limitation on the minimum loan amount [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2018, 53(5): 61-69.
[5] ZHONG Yuan, XIONG Shuang, ZHANG Cui-hua, CHEN Hui-jie. Research on fault tolerance strategies of quality improvement in supply chains with market pricing constraints [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2017, 52(6): 10-15.
[6] DUAN Zheng-yu, ZHOU Yan, ZHANG Hua-min, XU Ming-jiao. The study of the supply chain network equilibrium model with retailers inequity aversion behavior [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2017, 52(5): 58-69.
[7] HE Xin-hua, HU Wen-fa, XU Chang-yan, CHEN Ji-hong. Collaborative transshipment strategy of service supply chain for emergencies based on stochastic and fuzzy simulation [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2016, 51(12): 67-77.
[8] HE Xin-hua, HU Wen-fa, XIAO Min. Coordination optional contract mechanism of service supply chain for emergencies [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2015, 50(11): 81-90.
[9] LUO hai-yan, LÜ Ping, LIU Lin-zhong, YANG Xun. Enterprises trust comprehensive evaluation based on fussy rough AHP in cloud computing [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2014, 49(08): 111-117.
[10] ZHOU Yan, SUN Hao, WANG Jing-jing, HAN Rui-jing, JIANG Jing-long. Multi-period closed-loop supply chain network equilibrium under uncertainty and the resulting demand satisfaction [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2014, 49(07): 38-49.
[11] WANG Ting1, CUI Yu-quan2, ZHAO Gang1. Coordination model with retailers’ competition based on stochastic demand and return mechanism [J]. J4, 2013, 48(6): 34-37.
[12] ZHANG Ke-yong1, WU Yan1, HOU Shi-wang2. Pricing strategy of considering retailer’s fairness concerns in  the closed-loop supply chain [J]. J4, 2013, 48(05): 83-91.
[13] XU Bing, XIONG Yong. Research on the decision models of supply chain network with n-2 structure and inventorydependent demand [J]. J4, 2012, 47(12): 14-21.
[14] WANG Chuan-xu 1, JIANG Liang-kui2. Periodic ordering decisions in a supply chain with fuzzy random demand [J]. J4, 2011, 46(7): 48-55.
[15] LU Yuan-yuan. Cooperative advertising strategy and order policy under retailers’ competition [J]. J4, 2011, 46(1): 71-78.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
No Suggested Reading articles found!
Copyright 2018 © Editorial office of JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE)
Supported by Beijing Magtech Co.Ltd