JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2018, Vol. 53 ›› Issue (5): 12-29.doi: 10.6040/j.issn.1671-9352.0.2017.268

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Optimal decision-making for green supply chain considering retailers fairness concern and risk aversion

LIU Jing, ZHOU Yan*, ZHENG Ying-jie, WANG Chao-sheng   

  1. Department of Management Science and Engineering, Qingdao University, Qingdao 266071, Shandong, China
  • Received:2017-05-31 Online:2018-05-20 Published:2018-05-25

Abstract: To study the problem of a green supply chain with uncertain demand, the game models of the green supply chain considering only retailers fairness concern, only retailers risk aversion and both fairness concern and risk aversion were constructed. The impact of retailers fairness concern and risk aversion on the optimal decisions of manufacturer and retailer as well as the overall optimal decisions of the green supply chain are studied. The results show that retailers fair concerns and risk aversion influent the optimal decisions of the green supply chain comparing with those of fair neutral and risk neutral retail. The optimal decisions, expected profits and overall profit of the green supply chain change accordingly to the degree of retailers fairness concern and risk aversion, and the trends under the various green efficiency are different.

Key words: risk aversion, fairness concern, green supply chain

CLC Number: 

  • F274
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