考虑产品质量和双边服务水平的线上线下竞合供应链协调

doi:10.6040/j.issn.1671-9352.0.2022.620

摘要/Abstract

摘要： 针对需求同时受产品质量、平台服务水平、团长服务水平以及平台与团长竞合关系影响的供应链协调问题,分别构建集中决策、分散决策、协调契约的供应链决策模型,设计传统成本共担契约、两部定价契约与“收益共享+佣金”混合契约,分析了产品质量以及双边服务水平对竞合供应链协调前后成员利润和最优决策的影响。结果表明:两部定价契约和“收益共享+佣金”混合契约相较于传统成本分担契约,能够有效协调竞合供应链;消费者对产品质量、双边服务的偏好增加,有助于扩大产品的市场需求,提高竞合供应链协调后整体与各成员的利润。

关键词: 社区团购, 竞合供应链, 产品质量, 平台服务水平, 团长服务水平

Abstract: Aiming at the supply chain coordination issues that the demand is affected by product quality, platform service level, service of team leaders, and the competition and cooperation relationship between the platform and team leaders, the supply chain decision-making models of centralized decision-making, decentralized decision-making, and coordination contracts are respectively built. The traditional cost sharing contract, two-part pricing contract, and “revenue sharing+commission” hybrid contract are designed. This paper explored the impact of product quality and bilateral service levels on the profits and optimal decisions of members before and after coordination in a competitive and cooperative supply chain. The results show that the two-part pricing contract and the “revenue sharing+commission” hybrid contract can effectively coordinate competing supply chains compared to traditional cost sharing contracts; the increase of consumers preference for product quality and bilateral services contributes to expand the market demand for products, and improves the profits of the overall members of the competitive and cooperative supply chain under coordination.

Key words: community group purchase, competitive and cooperative supply chain, product quality, platform service level, service level of team leaders

中图分类号:

F273

税文兵,周东民,郭绍梅. 考虑产品质量和双边服务水平的线上线下竞合供应链协调[J]. 《山东大学学报(理学版)》, 2024, 59(9): 33-41.

SHUI Wenbing, ZHOU Dongmin, GUO Shaomei. Online and offline supply chain coordination with competition and cooperation considering product quality and bilateral service level[J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2024, 59(9): 33-41.

参考文献

[1] 李梦梦,房路生. 社区团购平台商业模式解析及发展展望[J]. 经济研究导刊, 2022(3):83-86. LI Mengmeng, FANG Lusheng. Business model analysis and development prospect of community group-buying platform[J]. Economic Research Guide, 2022(3):83-86.
[2] 2021年度中国社区团购市场数据报告[R]. 杭州: 网经社电子商务研究中心, 2022. 2021 China community group purchase market data report[R]. Hangzhou: Net Economic and Social e-commerce Research Center, 2022.
[3] 周子祺. 社区团购发展与零售业发展趋势探析[J]. 商业经济研究, 2022(3):52-55. ZHOU Ziqi. An analysis of the development trend of community group-buying and retail industry[J]. Journal of Commercial Economics, 2022(3):52-55.
[4] 李秋香,张静,黄毅敏,等. 基于网络外部性的社区团购供应链营销策略研究[J]. 中国管理科学, 2024, 32(2):75-86. LI Qiuxiang, ZHANG Jing, HUANG Yimin, et al. Research on the marketing strategy of community group buying supply chain based on network externality[J]. Chinese Journal of Management Science, 2024, 32(2):75-86.
[5] 王玉燕,申亮,韩强,等. 考虑产品质量和利他偏好关切的电商供应链模型研究[J]. 中国管理科学, 2021, 29(9):123-134. WANG Yuyan, SHEN Liang, HAN Qiang, et al. E-commerce supply chain model considering product quality and altruistic preference concern[J]. Chinese Journal of Management Science, 2021, 29(9):123-134.
[6] 刘云志,樊治平. 考虑损失规避与产品质量水平的供应链协调契约模型[J]. 中国管理科学, 2017, 25(1):65-77. LIU Yunzhi, PAN Zhiping. Supply chain coordination contract model considering loss aversion and quality level[J]. Chinese Journal of Management Science, 2017, 25(1):65-77.
[7] 肖迪,袁敬霞,包兴. 质量与价格双重竞争情景下的供应链协调策略分析[J]. 中国管理科学, 2013, 21(4):82-88. XIAO Di, YUAN Minxia, BAO Xing. Supply chain coordination strategy considering dual competition from price and quality[J]. Chinese Journal of Management Science, 2013, 21(4):82-88.
[8] 朱梦琳. 收益共享契约下考虑质量控制的双渠道供应链协调[J]. 交通运输工程与信息学报, 2021, 19(1):81-92. ZHU Menglin. Dual-channel supply chain coordination considering quality control under revenue-sharing contract[J]. Journal of Transportation Engineering and Information, 2021, 19(1):81-92.
[9] 程明宝,王影,邹美萍,等. 考虑消费者具有质量和价格偏好的双渠道供应链最优决策[J]. 运筹与管理, 2022, 31(6):74-81. CHNEG Mingbao, WANG Ying, ZHOU Meiping, et al. Optimal decision of dual channel supply chain with consumers quality and price preference[J]. Operations Research and Mangement Science, 2022, 31(6):74-81.
[10] 霍红,王作铁. 考虑零售商促销努力的农产品供应链协调研究[J]. 统计与决策, 2020, 36(11):184-188. HUO Hong, WANG Zuotie. A study on coordination of agricultural supply chain considering retailers promotional efforts[J]. Statistics & Decision, 2020, 36(11):184-188.
[11] 李玉民,代冬霞,刘志勇,等. 考虑双边努力的卡车航班供应链决策与协调[J]. 南京航空航天大学学报, 2022, 54(2):321-331. LI Yumin, DAI Dongxia, LIU Zhiyong, et al. Decision-making and coordination for truck-flight supply chains based on bilateral efforts[J]. Journal of Nanjing University of Aeronautics & Astronautics, 2022, 54(2):321-331.
[12] SAHA S, MODAK N M, PANDA S, et al. Promotional coordination mechanisms with demand dependent on price and sales efforts[J]. Journal of Industrial and Production Engineering, 2019, 36(1):13-31.
[13] SHI J. Sales effort and coordination in an O2O supply chain with two-period of marketing[J]. Open Journal of Business and Management, 2020, 8(3):1020-1033.
[14] 陈柳鑫,孙振花,徐聪,等. 考虑双渠道努力因素的三级供应链联合契约协调机制研究[J]. 珞珈管理评论, 2021(4):165-186. CHEN Liuxin, SUN Zhenhua, XU Cong, et al. Research on the coordination mechanism of three-echelon supply chain with combined contract considering dual-channel sales effort[J]. Luojia Management Review, 2021(4):165-186.
[15] 徒君,黄敏,赵世杰. 电商供应链物流服务契约设计与协调[J]. 计算机集成制造系统, 2018, 24(6):1579-1588. TU Jun, HUANG Min, ZHAO Shijie. Logistics service contract design and coordinate for online-retailer supply chain[J]. Computer Integrated Manufacturing Systems, 2018, 24(6):1579-1588.
[16] 曹晓宁,王永明,薛方红,等. 供应商保鲜努力的生鲜农产品双渠道供应链协调决策研究[J]. 中国管理科学, 2021, 29(3):109-118. CAO Xiaoning, WANG Yongming, XUE Fanghong, et al. Coordination strategies for dual-channel supply chain of fresh agricultural products considering the fresh-keeping effort of supplier[J]. Chinese Journal of Management Science, 2021, 29(3):109-118.
[17] 王玉燕,范润婕,申亮,等. 考虑产品质量和销售服务的三级电商供应链的主导模型研究[J]. 管理工程学报, 2021, 35(5):258-268. WANG Yuyan, FAN Runjie, SHEN Liang, et al. Research on different dominant models of three-echelon e-commerce supply chain considering product quality and sales service[J]. Journal of Industrial Engineering, 2021, 35(5):258-268.
[18] MA P, WANG H, SHANG J. Contract design for two-stage supply chain coordination: integrating manufacturer-quality and retailer-marketing efforts[J]. International Journal of Production Economics, 2013, 146(2):745-755.
[19] GURNANI H, ERKOC M. Supply contracts in manufacturer-retailer interactions with manufacturer-quality and retailer effort-induced demand[J]. Naval Research Logistics, 2010, 55(3):200-217.
[20] 杜志平, 区钰贤. 跨境电商供应链定价策略与协调决策机制研究:基于组合契约模型的分析[J]. 价格理论与实践, 2020(12):119-122. DU Zhiping, OU Yuxian. Research on pricing strategy and coordination decision mechanism of cross-border e-commerce supply chain: analysis based on the combination contract model[J]. Price Theory & Practice, 2020(12):119-122.
[21] 刘墨林, 但斌, 马崧萱. 考虑保鲜努力与增值服务的生鲜电商供应链最优决策与协调[J]. 中国管理科学, 2020, 28(8):76-88. LIU Molin, DAN Bin, MA Songxuan. Optimal strategies and coordination of fresh e-commerce supply chain considering freshness-keeping effort and value-added service[J]. Chinese Journal of Management Science, 2020, 28(8):76-88.
[22] GU B, FU Y, YE J. Joint optimization and coordination of fresh-product supply chains with quality-improvement effort and fresh-keeping effort[J]. Quality Technology and Quantitative Management, 2020(3):1-19.
[23] 郭金森,杨萍,周永务,等. 规模不经济下基于一致定价和促销努力的双渠道供应链协调策略[J]. 运筹与管理, 2021, 30(8):99-107. GUO Jinsen, YANG Ping, ZHOU Yongwu, et al. Dual channel supply chain coordination strategy based on uniform pricing and promotion[J]. Operations Research and Mangement Science, 2021, 30(8):99-107.
[24] 邓文娟,余歌. 消费者持续使用社区团购的影响因素[J]. 中南民族大学学报(人文社会科学版), 2022, 42(12):144-152,198. DENG Wenjuan, YU Ge. Influencing factors of consumers continuous use of community group purchase[J]. Journal of South-Central Minzu University(Humanities and Social Sciences), 2022, 42(12):144-152, 198.

多维度评价

Viewed

Full text

Abstract

Cited

Shared

Discussed