非对称信息下闭环供应链差别定价协调机制

J4 ›› 2009, Vol. 44 ›› Issue (2): 60-64.

非对称信息下闭环供应链差别定价协调机制

张克勇^1,2,周国华¹

1. 西南交通大学经济管理学院, 四川成都 610031; 2. 中北大学经济管理学院, 山西太原 030051

收稿日期:2008-06-04 发布日期:2010-04-15
作者简介:张克勇(1972)，男,博士研究生,讲师,研究方向为生产运营与供应链管理. Email: zhangkeyong@163.com 周国华(1966)，男,教授,博士生导师,研究方向为生产运营与供应链管理、项目管理. Email: guohuazhou@126.com
基金资助:
铁道部科技研究开发计划项目(2005F026)

The differential price coordination of the closedloop supply chain under asymmetric information

ZHANG Keyong ^1,2 , ZHOU Guohua ¹

1. School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, Sichuan, China;
2. School of Economics and Management, North University of China, Taiyuan 030051, Shanxi, China

Received:2008-06-04 Published:2010-04-15

摘要/Abstract

摘要：

以博弈论为基本研究方法,对由一个制造商与一个销售商所组成的闭环供应链差别定价协调问题进行了研究。结果表明:在制造商生产成本信息对称情况下,简单的收益共享协调机制可以实现供应链的协调。在信息非对称情况下,如果制造商的真实生产成本和其他外生参数满足一定条件时,收益共享协调机制同样可以实现供应链的协调;否则,销售商通过把利润共享合同中的利润分配比例设计为制造商宣布成本的函数,那么在该机制下仍可实现供应链的协调。

关键词: 非对称信息;闭环供应链;差别定价;协调机制

Abstract:

Based on game theory, the differential price coordination mechanism of the closedloop supply chain composed of one manufacturer and one retailer was studied. The results showed, that coordination can be achieved under symmetric product cost information by setting a profit sharing coordination policy. Under asymmetric product cost information, if exogenous parameters satisfy some certain condition, only the abovementioned coordination policy can achieve the supply chain coordination. Otherwise, the retailer can set profit sharing proportion as the function of the manufacturers announced cost. This strategy can make the closedloop supply chain coordinative.

Key words: asymmetric iinformation; closedloop supply chain; differential pricing; coordination mechanism

中图分类号:

F274

张克勇1,2,周国华1. 非对称信息下闭环供应链差别定价协调机制[J]. J4, 2009, 44(2): 60-64.

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