您的位置：山东大学 -> 科技期刊社 -> 《山东大学学报（理学版）》

《山东大学学报(理学版)》 ›› 2020, Vol. 55 ›› Issue (1): 77-85.doi: 10.6040/j.issn.1671-9352.0.2019.596

•   • 上一篇    下一篇

品牌社群成员资源禀赋对企业双元创新的作用机理

马闻远1(),李秋彤2,张耀耀2,朱瑾2,*()   

  1. 1. 齐鲁师范学院经济与管理学院, 山东 济南 250200
    2. 山东师范大学商学院, 山东 济南 250358
  • 收稿日期:2019-09-02 出版日期:2020-01-20 发布日期:2020-01-10
  • 通讯作者: 朱瑾 E-mail:694713599@qq.com;zhujin@sdnu.edu.cn
  • 作者简介:马闻远(1990—),男,硕士,讲师,研究方向为管理学. E-mail:694713599@qq.com
  • 基金资助:
    国家自然科学基金资助项目(71874102);教育部人文社科基金资助项目(18YJC630273)

Ambidextrous innovation of brand community members' resource endowment

Wen-yuan MA1(),Qiu-tong LI2,Yao-yao ZHANG2,Jin ZHU2,*()   

  1. 1. School of Economics and Management, Qilu Normal University, Jinan 250200, Shandong, China
    2. Business School, Shandong Normal University, Jinan 250358, Shandong, China
  • Received:2019-09-02 Online:2020-01-20 Published:2020-01-10
  • Contact: Jin ZHU E-mail:694713599@qq.com;zhujin@sdnu.edu.cn

RichHTML

8

PDF (PC)

621

摘要：

以能力-动机-机会(AMO)理论为依据,运用结构方程模型研究了品牌社群成员的资源禀赋(品牌知识和社会资本)对探索式和利用式双元创新动机的作用机理,并探索了社群承诺对其过程的调节作用。研究发现:(1)品牌知识正向影响利用式创新,社会资本正向影响探索式创新; (2)社群创新机会部分中介品牌知识与利用式创新的负向影响;社群创新机会部分中介社会资本与探索式创新的正向影响; (3)社群承诺负向调节社群创新机会对利用式创新的影响。

关键词: 品牌社群, 双元创新, 品牌知识, 社会资本, 社群承诺, AMO模型

Abstract:

Based on the ability-motivation-opportunity (AMO) theory, the mechanism of ambidextrous innovation motivation of brand community members were studied using structural equation modeling. The moderating role of community commitment to the innovation processes was explored. It was found that (1) brand knowledge positively influences the exploitative innovation, while social capital has a positive impact on exploratory innovation; (2) the community innovation opportunity partially mediates the negative influence of members' brand knowledge on exploitative innovation and positive influences of members' social capital on exploratory innovation; (3)member's community commitment negatively moderates the influence of community innovation opportunities to the exploitative innovation.

Key words: brand community, ambidextrous innovation, brand knowledge, social capital, community commitment, AMO model

中图分类号: 

  • F273.1

图1

研究模型"

表1

有效样本结构描述"

问项 人数 比例/%
性别
  男 207 50.74
  女 201 49.26
年龄/岁
  ≤18 47 11.52
  19—28 189 46.32
  29—35 103 25.25
  36—41 33 8.09
  ≥42 36 8.1
加入社群的时间/月
  ≤5 79 19.36
  6~12 102 25
  13~24 121 29.66
  25~36 46 11.27
  ≥37 60 14.71

表2

信度检验"

构念名称 Cronbach's α系数
品牌知识 0.857
社会资本 0.843
社群创新机会 0.815
社群承诺 0.744
探索式创新 0.85
利用式创新 0.863

表3

验证性因素分析拟合结果"

拟合指数 CMIN/DF GFI PGFI CFI NFI IFI TLI RMSEA PNFI PCFI
标准 1~3 >0.9 >0.5 >0.9 >0.9 >0.9 >0.9 < 0.08 >0.5 >0.5
结果 2.359 0.908 0.654 0.950 0.923 0.951 0.929 0.037 0.719 0.743

表4

信度、效度分析结果"

潜变量 观测变量 标准化因子载荷 P 信度 AVE
品牌知识 S1 0.774 *** 0.857 0.599
S2 0.766 ***
S3 0.819 ***
S4 0.735 —
社会资本 Z1 0.729 *** 0.772 0.531
Z2 0.739 ***
Z3 0.717 —
社群创新机会 T1 0.787 *** 0.836 0.506
T2 0.651 ***
T3 0.693 ***
T4 0.709 ***
T5 0.711 —
社群承诺 C1 0.782 *** 0.837 0.632
C2 0.791 ***
C3 0.811 —
探索式创新 F1 0.712 — 0.851 0.589
F2 0.808 ***
F3 0.771 ***
F4 0.776 ***
利用式创新 R1 0.779 — 0.864 0.560
R2 0.739 ***
R3 0.780 ***
R4 0.696 ***
R5 0.745 ***

表5

判别效度、潜变量相关系数"

1  社群承诺 2  社会资本 3  品牌知识 4  社群创新机会 5  利用式创新 6  探索式创新
1  社群承诺 1.569
2  社会资本 1.099 0.953
3  品牌知识 1.173 1.013 1.352
4  社群创新机会 0.963 0.781 0.732 0.921
5  利用式创新 1.085 1.161 1.036 0.888 1.666
6  探索式创新 0.947 1.045 0.888 0.799 1.543 1.437

表6

路径系数及显著性"

路径 标准化系数 S.E. T值 P值 验证结果
主效应
社群创新机会< —品牌知识 -0.559 0.134 -2.829 0.005 接受
社群创新机会< —社会资本 0.925 0.167 4.479 *** 接受
探索式创新< —社群创新机会 2.411 0.699 3.069 0.002 接受
利用式创新< —社群创新机会 1.180 0.522 6.995 *** 接受
利用式创新< —品牌知识 0.566 0.259 2.427 0.015 接受
探索式创新< —社会资本 0.852 0.425 2.461 0.014 接受
调节效应
利用式创新< ---社群承诺*社群创新机会 -1.338 0.003 -5.716 *** 接受
探索式创新< ---社群承诺*社群创新机会 -0.567 0.004 -1.878 0.60 拒绝
1 MARCH J G . Exploration and exploitation in organizational learning[J]. Organization Science, 1991, 2 (1): 71- 87.
2 STEIN J C . Internal capital markets and the competition for corporate resources[J]. Journal of Finance, 2012, 52 (1): 111- 133.
3 CHESBROUGH H . Open innovation: the new imperative for creating and profiting from technology[M]. Boston: Harvard Business School Press, 2003: 66- 80.
4 APPELBAUM E , BAILEY T , BERG P , et al. Manufacturing advantage: why high performance work systems pay off. Ithaca[M]. New York: Cornell University Press, 2000: 8- 13.
5 LEE J, LEE H. Exploration and exploitation in the presence of network externalities[M].[S.l.]: Network Externalities, 2003: 125-142.
6 SHANE S , VENKATARAMAN S . Entrepreneurship as a field of research: a response to Zahra and Dess, Singh, and Erikson[J]. Academy of Management Review, 2001, 26 (1): 13- 16.
7 HE Z L , WONG P K . Exploration vs. exploitation: an empirical test of the ambidexterity hypothesis[J]. Organization Science, 2004, 15 (4): 481- 494.
8 VERA D , CROSSAN M . Strategic leadership and organizational learning[J]. Academy of Management Review, 2004, 29 (2): 222- 240.
9 BENNER M J , TUSHMAN M . Process management and technological innovation: a longitudinal study of the photography and paint industries[J]. Administrative Science Quarterly, 2002, 47 (47): 676- 707.
10 BAKER W E . Market networks and corporate behavior[J]. American Journal of Sociology, 1990, 96 (3): 589- 600.
11 PUTNMAM R D . Bowling alone: America's declining social capital[J]. Journal of Democracy, 1995, 6 (1): 65- 78.
12 NAN Lin . Social capital: a theory of social structure and action[M]. Cambridge: Cambridge University Press, 2001: 3- 18.
13 张其仔. 社会资本与国有企业绩效研究[J]. 当代财经, 2000, (1): 53- 58.
ZHANG Qizai . Social capital and performance of state-owned enterprises[J]. Modern Finance and Economics, 2000, (1): 53- 58.
14 陈劲, 李飞宇. 社会资本:对技术创新的社会学诠释[J]. 科学学研究, 2001, 19 (3): 102- 107.
CHEN Jin , LI Feiyu . Social capital: sociological interpretation of technological innovation[J]. Scientific Research, 2001, 19 (3): 102- 107.
15 张宁,周志民,苏晨汀,等.在线品牌社群的控制性氛围、社会资本与品牌社群承诺研究[C]//中国市场营销国际学术年会.出版地不详:出版者不详, 2014.
ZHANG Ning, ZHOU Zhimin, SU Chenting, et al. Research on the controlling atmosphere, social capital and brand community commitment of online brand community[C]// China Marketing International Academic Conference.[S.l.]: [s.n.], 2014.
16 韦影. 企业社会资本与技术创新:基于吸收能力的实证研究[J]. 中国工业经济, 2007, (9): 119- 127.
WEI Ying . Corporate social capital and technological innovation: an empirical study based on absorptive capacity[J]. Chinese Industrial Economics, 2007, (9): 119- 127.
17 GAMST F C . Foundations of social theory[J]. Anthropology of Work Review, 2010, 12 (3): 19- 25.
18 PUTNAM R D . Social capital and public affairs[J]. Bulletin of the American Academy of Arts & Sciences, 1994, 47 (8): 5- 19.
19 MOHAN S , MARK A Y . The influence of intellectual capital on the types of innovative capabilities[J]. Academy of Management Journal, 2005, 48 (3): 450- 463.
20 张敏, 张一力. 风险偏好还是网络偏好?网络环境下跨代企业家双元创新实施路径探究[J]. 科学学与科学技术管理, 2016, 37 (3): 125- 135.
ZHANG Min , ZHANG Yili . Risk appetite or network appetite? Research on the implementation path of cross-generational entrepreneurs' dual innovation under the network environment[J]. Science and Technology Management, 2016, 37 (3): 125- 135.
21 王千, 范文芳. 价值共创视角下虚拟品牌社群与用户创新[J]. 企业经济, 2019, (5): 20- 26.
WANG Qian , FAN Wenfang . Virtual brand community and user innovation from the perspective of value co-creation[J]. Business Economics, 2019, (5): 20- 26.
22 LETTL C , HERSTATT C , GEMUENDEN H G . Users' contributions to radical innovation: evidence from four cases in the field of medical equipment technology[J]. R & D Management, 2006, 36: 251- 272.
23 LUTHJE C . Characteristics of innovating users in a consumer goods field[J]. Technovation, 2004, 24 (9): 683- 695.
24 朱瑾, 林敬梓, 王兴元. 在线社群氛围对社群成员创新行为的作用机理研究——自我决定视角[J]. 科技进步与对策, 2017, 34 (8): 29- 36.
ZHU Jin , LIN Jingzi , WANG Xingyuan . How online community climate influences members' innovation: an exploration from self-determination theory[J]. Scientific and Technological Progress and Countermeasure, 2017, 34 (8): 29- 36.
25 李珲, 丁刚. 员工创新行为的心理因素:基于AMO理论的整合研究[J]. 中国人力资源开发, 2015, (7): 39- 45.
LI Hui , DING Gang . Psychological factors of employee innovation behavior: an integrated study based on AMO theory[J]. Human Resources Development in China, 2015, (7): 39- 45.
26 WIENER Y . Commitment in organizations: a normative view[J]. Academy of Management Review, 1982, 7 (3): 418- 428.
27 JANG H , LORNE O , ILSANG K , et al. The influence of on-line brand community characteristics on community commitment and brand loyalty[J]. International Journal of Electronic Commerce, 2008, 12 (3): 57- 80.
28 ZANBAR L . Sense of belonging and commitment as mediators of the effect of community features on active involvement in the community[J]. City & Community, 2019, (2): 85- 96.
29 SHEN X L , LI Y J , SUN Y , et al. Person-environment fit, commitment, and customer contribution in online brand community: a nonlinear model[J]. Journal of Business Research, 2018, 85: 117- 126.
30 HOOFF B V D , FEMKE L W . Committed to share: commitment and CMC use as antecedents of knowledge sharing[J]. Knowledge & Process Management, 2004, 11 (1): 13- 24.
No related articles found!
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
[1] 郭兰兰1,2,耿介1,石硕1,3,苑飞1,雷丽1,杜广生1*. 基于UDF方法的阀门变速关闭过程中的#br# 水击压强计算研究[J]. 山东大学学报（理学版）, 2014, 49(03): 27 -30 .
[2] 史开泉. 信息规律智能融合与软信息图像智能生成[J]. 山东大学学报（理学版）, 2014, 49(04): 1 -17 .
[3] 章 玲,周德群 . λ模糊测度及其Mbius变换和关联系数间关系的推导[J]. J4, 2007, 42(7): 33 -37 .
[4] 汤晓宏1，胡文效2*，魏彦锋2，蒋锡龙2，张晶莹2，. 葡萄酒野生酿酒酵母的筛选及其生物特性的研究[J]. 山东大学学报（理学版）, 2014, 49(03): 12 -17 .
[5] 孙亮吉,吉国兴 . 上三角形矩阵代数上的Jordan(α,β)-导子和广义Jordan(α,β)-导子[J]. J4, 2007, 42(10): 100 -105 .
[6] . 线性规划的宽邻域预估校正算法[J]. J4, 2009, 44(7): 66 -70 .
[7] 孟祥波1,张立东1,杜子平2. 均值-方差标准下带跳的保险公司投资与再保险策略[J]. 山东大学学报（理学版）, 2014, 49(05): 36 -40 .
[8] 彭振华,徐义红*,涂相求. 近似拟不变凸集值优化问题弱有效元的最优性条件[J]. 山东大学学报（理学版）, 2014, 49(05): 41 -44 .
[9] 胡明娣1,2,折延宏1,王敏3. L3*系统中逻辑度量空间的拓扑性质[J]. J4, 2010, 45(6): 86 -90 .
[10] 王碧玉,曹小红*. 算子矩阵的Browder定理的摄动[J]. 山东大学学报（理学版）, 2014, 49(03): 90 -95 .
版权所有 © 2018 《山东大学学报(理学版)》编辑部　
地址: 山东省济南市山大南路27号山东大学中心校区（250100）　电话: +86-0531-88366917　E-mail: xblxb@sdu.edu.cn
本系统由北京玛格泰克科技发展有限公司设计开发