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《山东大学学报(理学版)》 ›› 2025, Vol. 60 ›› Issue (6): 63-75.doi: 10.6040/j.issn.1671-9352.0.2024.203

• • 上一篇    

双边市场下物流平台区块链服务投资决策

桂云苗1,杨兰1,胡红春2*   

  1. 1.安徽工程大学经济与管理学院, 安徽 芜湖 241000;2.中国烟草总公司职工进修学院, 河南 郑州 450008
  • 发布日期:2025-06-20
  • 通讯作者: 胡红春(1969— ),男,研究员,博士,研究方向为运营管理. E-mail:759150070@qq.com
  • 作者简介:桂云苗(1978— ),男,教授,博士,研究方向为平台系统运营决策. E-mail:ymgui@ahpu.edu.cn*通信作者:胡红春(1969— ),男,研究员,博士,研究方向为运营管理. E-mail:759150070@qq.com
  • 基金资助:
    安徽省哲学社会科学规划项目(AHSKY2022D112)

Blockchain service investment decision of logistics platform under two-sided market

GUI Yunmiao1, YANG Lan1, HU Hongchun2*   

  1. 1. School of Economics and Management, Anhui Polytechnic University, Wuhu 241000, Anhui, China;
    2. Staff Development Institute of China National Tobacco corporation, Zhengzhou 450008, Henan, China
  • Published:2025-06-20

摘要： 物流平台投资区块链服务,有利于提升平台的信息可信度与系统运作效率。为研究竞争环境下物流平台区块链服务投资策略,文章在考虑区块链服务的信任增益与交易时间缩减程度的基础上,从双边市场角度构建基于Hotelling模型的竞争型物流平台区块链服务不同投资策略组合的博弈决策模型。研究发现,无论竞争对手是否投资区块链服务,信息披露较多的物流平台更愿意投资区块链服务,平台投资区块链服务意愿会随着物流平台间差异程度与投资固定成本的增加而降低。若竞争对手平台不投资区块链服务,物流平台投资区块链服务的意愿与区块链服务的信任增益和交易时间缩减程度呈正相关关系;若竞争对手平台投资区块链服务,物流平台投资区块链服务的意愿与信任增益和交易时间缩减程度呈负相关。

关键词: 区块链服务投资, 双边市场, 物流平台, Hotelling模型

Abstract: The logistics platforms invest in blockchain services, which is conducive to improve the information credibility and system operation efficiency of platforms. To study the investment strategy of blockchain service of logistics platforms in competitive environment, this paper constructs a game decision model of different investment strategy combination of blockchain service of competitive logistics platform based on Hotelling model and considering the trust gain and transaction time reduction degree of blockchain service. The study found that regardless of whether competitors invest in blockchain services, logistics platforms with more information disclosure are more willing to invest in blockchain services, and the willingness of platforms to invest in blockchain services will decrease with the increase of the degree of difference between logistics platforms and the fixed cost of investment. If the rival platform does not invest in blockchain services, the willingness of the logistics platform to invest in blockchain services is positively correlated with the trust gain and transaction time reduction of blockchain services; if rival platforms invest in blockchain services, the willingness of logistics platforms to invest in blockchain services is negatively correlated with trust gain and transaction time reduction.

Key words: blockchain service investment, bilateral market, logistics platform, Hotelling model

中图分类号: 

  • F272.3
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