JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2015, Vol. 50 ›› Issue (05): 18-22.doi: 10.6040/j.issn.1671-9352.0.2014.130

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E-commerce community clustering model based on trust

ZHU Rui   

  1. College of Information Engineering, Shandong Management University, Jinan 250100, Shandong, China
  • Received:2014-03-30 Online:2015-05-20 Published:2015-05-29

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Abstract: Trust is an important factor affecting the development of E-commerce industry. Aiming at the trust issues of e-commerce community, a clustering model based on trust was proposed. First, the trust value of node relative to other node in network community was computed by indirect and direct trust information between them. And then based on the trust value computed, a clustering algorithm was promoted to form E-commerce clustering community. The simulation result shows that the clustering model based on the trust of high accuracy and convergence can better reflect the trust relationship among the subject of E-commerce community.

Key words: clustering, trust, E-commerce community

CLC Number: 

  • TP391
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