JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2021, Vol. 56 ›› Issue (3): 12-22.doi: 10.6040/j.issn.1671-9352.0.2020.493

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Value-added service investment and pricing of logistics service platform under dynamic competition

Yun-miao GUI1(),Da-yu LIU1,Hong-chun HU2,*()   

  1. 1. School of Economics and Management, Anhui Polytechnic University, Wuhu 241000, Anhui, China
    2. Staff Development Institute of China National Tobacco Corporation, Zhengzhou 450008, Henan, China
  • Received:2020-09-14 Online:2021-03-20 Published:2021-03-16
  • Contact: Hong-chun HU E-mail:ymgui@ahpu.edu.cn;759150070@qq.com

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Abstract:

Investment in value-added services has become an important means for logistics service platforms to enhance their competitive advantages. Based on the consideration of the network externality and users ownership behavior, the investment decision-making and pricing model of logistics service platform under different investment time series is developed, which combined Hotelling model and Stackelberg master-slave game model. The results show that: when the bilateral users are single-homing, the investment in high-quality value-added services is dominant; when the consumers are multi-homing and the suppliers are single-homing, the acted platform investment in high-quality value-added services is better; when the suppliers are multi-homing and the consumers are single-homing, the acting platform prefer to invest high-quality value-added services; when the bilateral users are multi-homing, the investment in high-quality value-added services is optimal.

Key words: logistics service platform, users ownership, value-added services, network externality

CLC Number: 

  • F272.3

Fig.1

Profit comparison between platform 1 and 2"

Fig.2

Profit comparison between platform 1 and 2"

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