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山东大学学报(理学版) ›› 2018, Vol. 53 ›› Issue (5): 30-40.doi: 10.6040/j.issn.1671-9352.0.2017.584

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风险规避对不同类型双渠道供应链决策的影响

陈良,胡劲松*   

  1. 青岛大学商学院, 山东 青岛 266071
  • 收稿日期:2017-11-14 出版日期:2018-05-20 发布日期:2018-05-25
  • 作者简介:陈良(1993— ), 男,硕士研究生,研究方向为物流与供应链管理. E-mail:1290192452@qq.com*通信作者简介:胡劲松(1966— ),男,博士,教授,研究方向为物流与供应链管理. E-mail:2017815140@qq.com
  • 基金资助:
    国家自然科学基金资助项目(71371102)

Influence of risk aversion on different types of dual-channel supply chain decision

CHEN Liang, HU Jin-song*   

  1. School of Business, Qingdao University, Qingdao 266071, Shandong, China
  • Received:2017-11-14 Online:2018-05-20 Published:2018-05-25

摘要: 研究了3种风险规避型双渠道供应链的定价问题,探讨了风险规避系数和传统渠道单位销售成本的变化对各决策变量的影响,比较了不同类型双渠道间的定价策略。研究结果表明:制造商和零售商风险规避系数以及传统渠道单位销售成本的变化对最优决策变量和市场需求量有不同的影响;制造商应优先选择垂直集中双渠道结构。

关键词: 定价决策, 风险规避, 双渠道供应链

Abstract: The pricing of three risk-averse dual-channel supply chains was studied. The impact of risk aversion coefficient and traditional channel sales cost on each decision variable was discussed, and the pricing strategies between different types of dual channels was compared. The results show that the risk aversion coefficient of manufacturers and retailers and sales cost of traditional channels have different effects on the optimal decision variables and market demand. Manufacturers should give priority to the vertically integrated dual-channel structure.

Key words: risk aversion, pricing decision, dual-channel supply chain

中图分类号: 

  • F274
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