您的位置：山东大学 -> 科技期刊社 -> 《山东大学学报（理学版）》

山东大学学报（理学版） ›› 2018, Vol. 53 ›› Issue (5): 30-40.doi: 10.6040/j.issn.1671-9352.0.2017.584

• • 上一篇    下一篇

风险规避对不同类型双渠道供应链决策的影响

陈良,胡劲松*   

  1. 青岛大学商学院, 山东 青岛 266071
  • 收稿日期:2017-11-14 出版日期:2018-05-20 发布日期:2018-05-25
  • 作者简介:陈良(1993— ), 男,硕士研究生,研究方向为物流与供应链管理. E-mail:1290192452@qq.com*通信作者简介:胡劲松(1966— ),男,博士,教授,研究方向为物流与供应链管理. E-mail:2017815140@qq.com
  • 基金资助:
    国家自然科学基金资助项目(71371102)

Influence of risk aversion on different types of dual-channel supply chain decision

CHEN Liang, HU Jin-song*   

  1. School of Business, Qingdao University, Qingdao 266071, Shandong, China
  • Received:2017-11-14 Online:2018-05-20 Published:2018-05-25

PDF (PC)

763

摘要： 研究了3种风险规避型双渠道供应链的定价问题,探讨了风险规避系数和传统渠道单位销售成本的变化对各决策变量的影响,比较了不同类型双渠道间的定价策略。研究结果表明:制造商和零售商风险规避系数以及传统渠道单位销售成本的变化对最优决策变量和市场需求量有不同的影响;制造商应优先选择垂直集中双渠道结构。

关键词: 定价决策, 风险规避, 双渠道供应链

Abstract: The pricing of three risk-averse dual-channel supply chains was studied. The impact of risk aversion coefficient and traditional channel sales cost on each decision variable was discussed, and the pricing strategies between different types of dual channels was compared. The results show that the risk aversion coefficient of manufacturers and retailers and sales cost of traditional channels have different effects on the optimal decision variables and market demand. Manufacturers should give priority to the vertically integrated dual-channel structure.

Key words: risk aversion, pricing decision, dual-channel supply chain

中图分类号: 

  • F274
[1] 刘汉进, 范小军, 陈宏民. 零售商价格领导权结构下的双渠道定价策略研究[J]. 中国管理科学, 2015, 23(6):91-98. LIU Hanjin, FAN Xiaojun, CHEN Hongmin. Dual channel pricing strategy under Stackelberg leadership[J]. Chinese Journal of Management Science, 2015, 23(6):91-98.
[2] CHEN J, LIANG L, YAO D Q, et al. Price and quality decisions in dual-channel supply chains[J]. European Journal of Operational Research, 2017, 259(3):935-948.
[3] 李波, 侯棚文, 李庆华. 考虑供应链成员公平关切的双渠道供应链合作广告策略[J]. 系统管理学报, 2017, 26(3):562-568. LI Bo, HOU Pengwen, LI Qinghua. Cooperative advertising strategy in a dual channel supply chain with members' fairness concern[J]. Journal of Systems & Management, 2017, 26(3):562-568.
[4] 曲优, 关志民, 邱若臻,等. 公平关切与损失规避对混合双渠道供应链订货策略的影响[J]. 管理学报, 2017, 14(1):129-138. QU You, GUAN Zhimin, QIU Ruozhen, et al. Impact of members fairness preference and loss-averse on order strategy in hybrid dual-channel supply chain[J]. Chinese Journal of Management, 2017, 14(1):129-138.
[5] 丁正平, 刘业政. 存在搭便车时双渠道供应链的收益共享契约[J]. 系统工程学报, 2013, 28(3):370-376. DING Zhengping, LIU Yezheng. Revenue sharing contract in dual channel supply chain in case of free riding[J]. Journal of Systems Engineering, 2013, 28(3):370-376.
[6] ZHANG P, XIONG Y, XIONG Z. Coordination of a dual-channel supply chain after demand or production cost disruptions[J]. International Journal of Production Research, 2015, 53(10):3141-3160.
[7] 赵礼强, 郭亚军. B2C电子商务模式下多渠道分销系统研究综述[J]. 管理评论, 2010, 22(2):69-78. ZHAO Liqiang, GUO Yajun. A review on multi-channel distribution system based on B2C e-commerce[J]. Management Review, 2010, 22(2):69-78.
[8] 浦徐进, 诸葛瑞杰, 范旺达. 考虑横向和纵向公平的双渠道供应链均衡策略[J]. 系统工程学报, 2014, 29(4):527-536. PU Xujin, ZHUGE Ruijie, FAN Wangda. Impact of horizontal fairness and vertical fairness on strategies in dual-channel supply chain[J]. Journal of Systems Engineering, 2014, 29(4):527-536.
[9] 宋杰珍, 黄有方, 谷金蔚. 具有社会责任意识的单生产商-两零售商供应链均衡决策研究[J]. 管理学报, 2016, 13(10):1571-1578. SONG Jiezhen, HUANG Youfang, GU Jinwei. On equilibrium decisions of socially responsible supply chain with one manufacture and two retailers[J]. Chinese Journal of Management, 2016, 13(10):1571-1578.
[10] 郑文军, 徐龙, 李博. 线上线下同价背景下强势零售商开辟网络渠道的效果分析[J]. 系统工程, 2014(6):105-109. ZHENG Wenjun, XU Long, LI Bo. Effect of large retailer setting up online channel under the condition of uniform price online and offline[J]. Systems Engineering, 2014(6):105-109.
[11] 单汨源, 刘超, 刘小红. 政府创新补贴对零售商双渠道供应链的影响研究[J]. 华东经济管理, 2016, 30(9):120-124. SHAN Miyuan, LIU Chao, LIU Xiaohong. Research on the effect of government innovation subsidy on retailers dual channel supply chain[J]. East China Economic Management, 2016, 30(9):120-124.
[12] XIAO T, CHOI T M. Purchasing choices and channel structure strategies for a two-echelon system with risk-averse players[J]. International Journal of Production Economics, 2009, 120(1):54-65.
[13] 王虹, 周晶. 竞争和风险规避对双渠道供应链决策的影响[J]. 管理科学, 2010, 23(1):10-17. WANG Hong, ZHOU Jing. Effect of competition and risk aversion on dual channel supply chain[J]. Journal of Management Science, 2010, 23(1):10-17.
[14] 颜波, 刘艳萍. 需求扰动下风险规避型双渠道供应链的决策[J]. 系统工程, 2016(8):116-122. YAN Bo, LIU Yanping. Decision on risk-averse dual-channel supply chain under demand disruption[J]. Systems Engineering, 2016(8):116-122.
[15] 王虹, 孙玉玲, 周晶. 制造商信息私有条件下的双渠道供应链定价决策[J]. 运筹与管理, 2013(6):117-122. WANG Hong, SUN Yuling, ZHOU Jing. Pricing decision in dual channel supply chain under asymmetric manufacturers risk averse information[J]. Operations Research and Management Science, 2013(6):117-122.
[16] XU G, DAN B, ZHANG X, et al. Coordinating a dual-channel supply chain with risk-averse under a two-way revenue sharing contract[J]. International Journal of Production Economics, 2014, 147(1):171-179.
[17] SHANG W, YANG L. Contract negotiation and risk preferences in dual-channel supply chain coordination[J]. International Journal of Production Research, 2015, 53(16):1-20.
[18] LI Q, LI B, CHEN P, et al. Dual-channel supply chain decisions under asymmetric information with a risk-averse retailer[J]. Annals of Operations Research, 2015:1-25.
[19] LIU M, CAO E, SALIFOU C K. Pricing strategies of a dual-channel supply chain with risk aversion[J]. Transportation Research Part E Logistics & Transportation Review, 2016, 90:108-120.
[20] 徐广业, 张旭梅. 风险规避下基于价格折扣的双渠道供应链协调[J]. 系统管理学报, 2016,25(6):1114-1120. XU Guangye, ZHANG Xumei. Coordinating the dual-channel risk-averse supply chain based on price discount[J]. Journal of Systems & Management, 2016, 25(6):1114-1120.
[21] 石平, 颜波, 石松. 考虑公平的绿色供应链定价与产品绿色度决策[J]. 系统工程理论与实践, 2016, 36(8):1937-1950. SHI Ping, YAN Bo, SHI Song. Pricing and product green degree decisions in green supply chains with fairness concerns[J]. Systems Engineering—Theory and Practice, 2016, 36(8):1937-1950.
[1] 刘京,周岩,郑英杰,王超胜. 考虑零售商公平关切和风险规避的绿色供应链最优决策[J]. 山东大学学报（理学版）, 2018, 53(5): 12-29.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
No Suggested Reading articles found!
版权所有 © 2018 《山东大学学报(理学版)》编辑部　
地址: 山东省济南市山大南路27号山东大学中心校区（250100）　电话: +86-0531-88366917　E-mail: xblxb@sdu.edu.cn
本系统由北京玛格泰克科技发展有限公司设计开发