财政补贴、绿色消费意愿与企业绿色创新

doi:10.6040/j.issn.1671-9352.0.2024.092

摘要/Abstract

摘要： 考虑财政补贴与绿色消费意愿对企业绿色创新的影响,构建了3个博弈模型,从社会福利的角度解析财政补贴和绿色消费意愿对产品价格、绿色创新水平的影响,探讨财政补贴退坡的可能性。研究表明:在环境正外部性显著时,绿色消费意愿能够驱动产品价格与销量上涨;若消费者剩余在社会福利中占比高,则绿色消费意愿会促进企业绿色创新及利润增长。在绿色消费意愿和财政补贴同时作用时,绿色产品价格、销量、绿色创新水平、企业利润和社会福利是最高的,此时存在最佳补贴额度,使得当补贴超过该值时,政府应采取补贴退坡政策。本文还以中国新能源汽车行业发展数据为样本,实证检验了财政补贴和绿色消费意愿对新能源汽车核心技术创新水平的影响,发现绿色消费意愿对产品创新水平的作用大于财政补贴的作用,并且两者共同作用时效果更大。

关键词: 财政补贴, 绿色创新, 绿色消费意愿, 补贴退坡

Abstract: The impact of financial subsidies and green consumption intention on corporate green innovation is considered. It constructs three game models to analyze the influence of financial subsidies and green consumption intention on product prices and levels of green innovation from the perspective of social welfare, and explores the possibility of subsidy reduction. The research shows that when environmental positive externalities are significant, green consumption intention can drive up product prices and sales volumes. If consumer surplus accounts for a high proportion of social welfare, green consumption intention will promote corporate green innovation and profit growth. When green consumption intention and financial subsidies act simultaneously, green product prices, sales volumes, levels of green innovation, corporate profits, and social welfare are maximized. At this point, there exists an optimal subsidy level; when subsidies exceed this level, the government should adopt a subsidy reduction policy. Additionally, using development data from the Chinese new-energy vehicle industry as a sample, this paper empirically tests the impact of financial subsidies and green consumption intention on the level of core technological innovation in new-energy vehicles. It finds that the effect of green consumption intention on product innovation levels is greater than that of financial subsidies, and the combined effect of both is even more significant.

Key words: financial subsidies, green innovation, green consumption willingness, the decline of financial subsidies

中图分类号:

F272.3

申亮,林飞,王玉燕,丁露萍,范润婕,杨晓光. 财政补贴、绿色消费意愿与企业绿色创新[J]. 《山东大学学报(理学版)》, 2025, 60(6): 76-88.

SHEN Liang, LIN Fei, WANG Yuyan, DING Luping, FAN Runjie, YANG Xiaoguang. Financial subsidies, green consumption willingness and corporate green innovation[J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2025, 60(6): 76-88.

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