JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE) ›› 2022, Vol. 57 ›› Issue (5): 97-110.doi: 10.6040/j.issn.1671-9352.0.2021.193

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Influence of altruistic behaviors upon service and pricing decisions of dynamic supply chain

JIANG Ji-kun1,2, LI Yu1, WANG Wei-hao3   

  1. 1. School of Management Engineering, Qingdao University of Technology, Qingdao 266000, Shandong, China;
    2. University Research Center for Smart City Construction and Management(a New Kind of Think Tank), Qingdao 266520, Shandong, China;
    3. Business School, Qingdao University, Qingdao 266000, Shandong, China
  • Published:2022-05-27

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Abstract: In the dynamic product supply chain system which dominated by manufacturer, considering that retailers and manufacturers have altruistic behavior preferences, three altruistic models are constructed: retailer altruism, manufacturer altruism and bilateral altruism. Using the differential game theory, the dynamic equilibrium strategies and their value functions of three altruistic modes are obtained. The market parameters and altruistic preference parameters of strategies under different modes are analyzed. The results show that retailers altruistic preference is not always beneficial to retailers utility and retailer should restrain this preference. The manufacturers altruistic preference can always encourage retailers to provide better services and increase the utility of both parties. The service price ratio of the manufacturers altruistic mode is the highest which is secondly to the centralized mode.

Key words: dynamic supply chain, differential game, altruistic preference, service

CLC Number: 

  • F270
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