J4

• Articles • Previous Articles    

Retailer's order policy and channel coordination question based on cooperative advertising

LU Yuan-yuan1,2， LI Ming-fang2   

  1. 1. Mathematical College, Jilin Normal University, Siping 136000, Jilin, China；2. Business School, Renmin University of China, Beijing 100872, China
  • Received:1900-01-01 Revised:1900-01-01 Online:2006-10-24 Published:2006-10-24
  • Contact: LU Yuan-yuan

PDF (PC)

1170

Abstract: Cooperative advertising strategy, retailer's order policy and channel coordination problem of a supply chain system formed by one manufacturer and multi-retailers was studied under uncertain demand. Cooperative advertising models under both a decentralized system and centralized system were given, and the combined contract including advertising allowance contract and buy back contract were put forward. The necessary condition to ensure channel coordination and the method to get the optimal contract parameters were given. Finally, a numerical example was carried out based on one manufacturer and two retailers, and the influence caused by parameter variances on the optimal strategy and combined contract were analyzed.

Key words: combined contract , channel coordination, cooperative advertising, supply chain

CLC Number: 

  • F224
[1] ZHANG Ke-yong, LI Jiang-xin, YAO Jian-ming, LI Chun-xia. Research on supply chain decision making of equitable retailers with fair sensitivities [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2018, 53(9): 83-94.
[2] CHEN Liang, HU Jin-song. Influence of risk aversion on different types of dual-channel supply chain decision [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2018, 53(5): 30-40.
[3] LIU Jing, ZHOU Yan, ZHENG Ying-jie, WANG Chao-sheng. Optimal decision-making for green supply chain considering retailers fairness concern and risk aversion [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2018, 53(5): 12-29.
[4] XIAO Di, JIN Wen-wen. Pricing strategy for supply chain considering horizontal competition under C2B mode [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2018, 53(5): 53-60.
[5] DONG Zhen-ning, WANG Zhuo, ZHOU Xue-jun. Retailer financing and ordering decision-making with limitation on the minimum loan amount [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2018, 53(5): 61-69.
[6] ZHONG Yuan, XIONG Shuang, ZHANG Cui-hua, CHEN Hui-jie. Research on fault tolerance strategies of quality improvement in supply chains with market pricing constraints [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2017, 52(6): 10-15.
[7] DUAN Zheng-yu, ZHOU Yan, ZHANG Hua-min, XU Ming-jiao. The study of the supply chain network equilibrium model with retailers inequity aversion behavior [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2017, 52(5): 58-69.
[8] HE Xin-hua, HU Wen-fa, XU Chang-yan, CHEN Ji-hong. Collaborative transshipment strategy of service supply chain for emergencies based on stochastic and fuzzy simulation [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2016, 51(12): 67-77.
[9] HE Xin-hua, HU Wen-fa, XIAO Min. Coordination optional contract mechanism of service supply chain for emergencies [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2015, 50(11): 81-90.
[10] LUO hai-yan, LÜ Ping, LIU Lin-zhong, YANG Xun. Enterprises trust comprehensive evaluation based on fussy rough AHP in cloud computing [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2014, 49(08): 111-117.
[11] ZHOU Yan, SUN Hao, WANG Jing-jing, HAN Rui-jing, JIANG Jing-long. Multi-period closed-loop supply chain network equilibrium under uncertainty and the resulting demand satisfaction [J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2014, 49(07): 38-49.
[12] WANG Ting1, CUI Yu-quan2, ZHAO Gang1. Coordination model with retailers’ competition based on stochastic demand and return mechanism [J]. J4, 2013, 48(6): 34-37.
[13] ZHANG Ke-yong1, WU Yan1, HOU Shi-wang2. Pricing strategy of considering retailer’s fairness concerns in  the closed-loop supply chain [J]. J4, 2013, 48(05): 83-91.
[14] XU Bing, XIONG Yong. Research on the decision models of supply chain network with n-2 structure and inventorydependent demand [J]. J4, 2012, 47(12): 14-21.
[15] WANG Chuan-xu 1, JIANG Liang-kui2. Periodic ordering decisions in a supply chain with fuzzy random demand [J]. J4, 2011, 46(7): 48-55.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
No Suggested Reading articles found!
Copyright 2018 © Editorial office of JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE)
Supported by Beijing Magtech Co.Ltd