考虑消费者品牌偏好的新能源汽车平行出口决策与竞争

doi:10.6040/j.issn.1671-9352.0.2024.305

摘要/Abstract

摘要： 本研究在消费者支付意愿存在差异的双市场环境下,分析新能源汽车平行出口对竞争性供应链的影响。通过构建无平行出口、授权分销商参与平行出口以及第三方投机商参与平行出口3种情形的博弈模型,分析不同出口模式对制造商与授权分销商定价决策、利润及社会福利的影响。研究发现,当低支付意愿市场中消费者的支付水平低于特定临界值时,授权分销商将选择进行平行出口,此举会提升自身利润但损害制造商利润;当两市场价差足够大时,第三方投机商将选择进行平行出口,并导致制造商与授权分销商利润受损。此外,任何形式的平行出口均会损害社会福利与消费者剩余。

关键词: 供应链, 新能源汽车平行出口, 品牌偏好, 灰色市场

Abstract: This study examines the impact of parallel exports of new energy vehicles on competitive supply chains in a dual-market environment where consumer willingness to pay varies. By constructing game models for three scenarios of no parallel exports, authorized distributors participating in parallel exports, and third-party speculators engaging in parallel exports, we analyze how different export patterns influence pricing decisions, profits, and social welfare for manufacturers and authorized distributors. Findings reveal that when consumer willingness-to-pay in the low-willingness market falls below a specific threshold, authorized distributors will engage in parallel exports, boosting their own profits but harming the manufacturer's profits. When the price differential between the two markets is sufficiently large, third-party speculators will choose to engage in parallel exports, causing losses to both the manufacturer and authorized distributors. Furthermore, any form of parallel export diminishes social welfare and consumer surplus.

Key words: supply chain, parallel export of new energy vehicles, brand preference, grey market

中图分类号:

F274

邵灵芝,朱梓青,李海群,丁小雪. 考虑消费者品牌偏好的新能源汽车平行出口决策与竞争[J]. 《山东大学学报(理学版)》, 2026, 61(8): 116-131.

SHAO Lingzhi, ZHU Ziqing, LI Haiqun, DING Xiaoxue. Parallel export of new energy eehicles considering consumer brand preferences research on decision-making and competition[J]. JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE), 2026, 61(8): 116-131.

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